After the campaign launch, CityU web banners had a 66% increase in click-throughs. The new messaging was also three times more effective at driving potential students to sign up. Hooray!
CW: Sammi Chancey
AD: Keslie Watts
ECD: Matt Peterson
Agency: Wexley School for Girls
We popped up near Viaduct Tunnel, a never-ending construction project.
Tacocat, local Seattle indie band extraordinaire, performed the song featured in the ad. Shoutout to Tacocat.