Copywriter, crafter and cat lady living and working in Portland, Oregon



Table Of Contents:


01. The Boys
02. PCC Rebrand & Relaunch
03. Nike React Release
04. Humm Kombucha
05. The Aeronauts
06. Amazon Prime Teen
07. Darigold White Cheddar
08. The Expanse S4 Launch
09. Nordstrom Rack
10. Palms Casino Rebrand
11. City University of Seattle
12. Virginia Mason
13. Archive


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©Sammi Chancey 2020. All Rights Reserved


CityU of Seattle


Going back to school as an adult can be rough. But CityU of Seattle provides support from start to finish, making their completion rate the highest of any university in Washington and more than double the national average.

After the campaign launch, CityU web banners had a 66% increase in click-throughs. The new messaging was also three times more effective at driving potential students to sign up. Hooray!



Credits:

CW: Sammi Chancey
AD: Keslie Watts
ECD: Matt Peterson
Agency: Wexley School for Girls




We popped up near the unfinished Viaduct Tunnel, a never-ending construction project. From there, we took over the city with bus wraps and outdoor boards.︎







Tacocat, local Seattle indie band extraordinaire, performed the song featured in the ad. Shoutout to Tacocat. ︎