Darigold
“World’s
Gratest
Promotion” 

If you live in the Pacific Northwest and you're not lactose intolerant, there's a good chance you've had Darigold. It is arguably the world's greatest dairy. So to promote their Naturally White Cheddar, we created The World's Gratest Promotion.

Ahead of the sweepstakes, we flooded social with tasty cheddar content. And puns. So many puns. ︎





Using the code on their block ‘o cheddar, customers could enter to win a wide variety of “grate” prizes, including an all-expenses paid trip to Cheddar, England, a gold-plated cheese grater, and the chance to have a year’s supply of cheese delivered to your front door via Great Dane. ︎




Steve won the year’s supply of cheddar delivered by Great Dane. Lucky Steve. ︎