Copywriter, crafter and cat lady living and working in Portland, Oregon



Table Of Contents:


01. The Boys
02. PCC Rebrand & Relaunch
03. Nike React Release
04. Humm Kombucha
05. The Aeronauts
06. Amazon Prime Teen
07. Darigold White Cheddar
08. The Expanse S4 Launch
09. Nordstrom Rack
10. Palms Casino Rebrand
11. City University of Seattle
12. Virginia Mason
13. Archive


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©Sammi Chancey 2020. All Rights Reserved


Darigold
“World’s
Gratest
Promotion” 


If you live in the Pacific Northwest and you're not lactose intolerant, there's a good chance you've had Darigold. It is arguably the world's greatest dairy. So to promote their Naturally White Cheddar, we created The World's Gratest Promotion.



Credits:

CW: Sammi Chancey
AD: Keslie Watts
AD/CD: Patrick Mullins
ECD: Ian Cohen
Agency: Wexley School for Girls





Ahead of the sweepstakes, we flooded social with tasty cheddar content. And puns. So many puns. ︎





Using the code on their block ‘o cheddar, customers could enter to win a wide variety of “grate” prizes, including an all-expenses paid trip to Cheddar, England, a gold-plated cheese grater, and the chance to have a year’s supply of cheese delivered to your front door via Great Dane. ︎




Steve won the year’s supply of cheddar delivered by Great Dane. Lucky Steve. ︎