To celebrate the release of the new Nike React, we launched the #GoMoreGetMore running challenge with one simple message: 

You are already a runner. The only question is whether or not you are running.

Participants tracked their progress with the Nike Run Club app through five months of running challenges designed to unleash the runner in all of us.

CW: Sammi Chancey
AD: Ian Liu 
Associate Creative Director: Riaad van der Merwe
Creative Director: Whitney Jenkins
Agency: AKQA

We collaborated with Brosmind to create custom Nike React characters representing each leg of the challenge.

Runners redeemed their reward in-store on the last Thursday of each month and took to social media to share their achievements. 

Is there more copy, you’re wondering? Oh yeah.