PCC, an organic grocery co-op and Seattle staple, came to us with a challenge. A rebrand that would set them apart. And a name change. No big deal. So PCC Natural Markets became PCC Community Markets, and we invited Seattle to Eat Up.
Since launching the rebrand, co-op membership grew 30 percent, the website recorded its highest traffic in history, and transactions at each of the stores grew between 5 and 10 percent.
CW: Sammi Chancey
Senior CW: Andre Vriesman
AD/CD: Patrick Mullins
ECD: Matt Peterson
Agency: Wexley School for Girls
We encouraged Seattle to Eat Up with eye-catching outdoor boards and postings throughout the city. ︎
And we served up a healthy helping of PCC’s new messaging in-store for customers and employees. ︎