Copywriter, crafter and cat lady living and working in Portland, Oregon

Table Of Contents:

01. The Boys
02. PCC Rebrand & Relaunch
03. Nike React Release
04. Humm Kombucha
05. The Aeronauts
06. Amazon Prime Teen
07. Darigold White Cheddar
08. The Expanse S4 Launch
09. Nordstrom Rack
10. Palms Casino Rebrand
11. City University of Seattle
12. Virginia Mason
13. Archive

About Me


©Sammi Chancey 2020. All Rights Reserved

PCC Rebrand & Relaunch

PCC, an organic grocery co-op and Seattle staple, came to us with a challenge. A rebrand that would set them apart. And a name change. No big deal. So PCC Natural Markets became PCC Community Markets, and we invited Seattle to Eat Up.

Since launching the rebrand, co-op membership grew 30 percent, the website recorded its highest traffic in history, and transactions at each of the stores grew between 5 and 10 percent.


CW: Sammi Chancey
Senior CW: Andre Vriesman
AD/CD: Patrick Mullins
ECD: Matt Peterson
Agency: Wexley School for Girls

We encouraged Seattle to Eat Up with eye-catching outdoor boards and postings throughout the city. ︎

And we served up a healthy helping of PCC’s new messaging in-store for customers and employees. ︎