Copywriter, crafter, and cat lady.
Table Of Contents:
01. The Boys S2
02. PCC Community Markets
03. The Boys S1
04. Humm Kombucha
05. Nike React
06. Amazon Prime Teen
07. The Aeronauts
08. The Expanse
09. Darigold White Cheddar
10. Palms Casino Resort
11. City University of Seattle
12. Virginia Mason
13. Archive
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©Sammi Chancey 2023.
PCC Rebrand & Relaunch
PCC, an organic grocery co-op and Seattle staple, came to us with a challenge. A rebrand that would set them apart. And a name change. No big deal. So PCC Natural Markets became PCC Community Markets, and we invited Seattle to Eat Up.
Since launching the rebrand, co-op membership grew 30 percent, the website recorded its highest traffic in history, and transactions at each of the stores grew between 5 and 10 percent.
Credits:
CW: Sammi Chancey
Senior CW: Andre Vriesman
AD/CD: Patrick Mullins
ECD: Matt Peterson
Agency: Wexley School for Girls
We encouraged Seattle to Eat Up with eye-catching outdoor boards and postings throughout the city. ︎
And we served up a healthy helping of PCC’s new messaging in-store for customers and employees. ︎
