To launch the newly redeveloped Palms resort in Las Vegas, we knew we had to stand out. In a sea of neon and seven-second attention spans, we needed to make a bold statement.
So we set out to redefine the typical “Vegas” experience with an all-star cast of pop culture icons known for breaking convention. A whirlwind mix of art, food, music, entertainment and fashion, all united by a single mantra: Unstatus Quo.
The Unstatus Quo launch film featured cultural icons including Cardi B, Dapper Dan, Emily Ratajkowski, Ozuna, Rita Ora, Adriana Lima, Ezra Miller, and many, many more.
I worked primarily on the “drops” portion of this campaign. Every day for the first week of the launch, we gave away cultural artifacts, or drops, including pieces from Joshua Vides & Nike, REVOK, Dapper Dan & Gucci.
There was just one catch – you had to know where to look to find them. We hid the giveaways in the Youtube cards functionality, popping up only when the item appeared in the film. ︎