Copywriter, crafter, and cat lady. 

Table Of Contents:

01. The Boys S2 
02. PCC Community Markets 
03. The Boys S1
04. Humm Kombucha
05. Nike React
06. Amazon Prime Teen
07. The Aeronauts
08. The Expanse
09. Darigold White Cheddar
10. Palms Casino Resort
11. City University of Seattle
12. Virginia Mason
13. Archive

About Me


©Sammi Chancey 2023.

Palms Casino Rebrand

To launch the newly redeveloped Palms resort in Las Vegas, we knew we had to stand out. In a sea of neon and seven-second attention spans, we needed to make a bold statement.

So we set out to redefine the typical “Vegas” experience with an all-star cast of pop culture icons known for breaking convention. A whirlwind mix of art, food, music, entertainment and fashion, all united by a single mantra: Unstatus Quo.


CW: Sammi Chancey
Senior CW: Matteo Capaldi
Designer: Pedro Sanguine
Senior Designer: Alice Chiapperini
Creative Director: Aaron Seymour-Anderson
Agency: AKQA

The Unstatus Quo launch film featured cultural icons including Cardi B, Dapper Dan, Emily Ratajkowski, Ozuna, Rita Ora, Adriana Lima, Ezra Miller, and many, many more.

I worked primarily on the “drops” portion of this campaign. Every day for the first week of the launch, we gave away cultural artifacts, or drops, including pieces from Joshua Vides & Nike, REVOK, Dapper Dan & Gucci.

There was just one catch – you had to know where to look to find them. We hid the giveaways in the Youtube cards functionality, popping up only when the item appeared in the film. ︎