Copywriter, crafter and cat lady living and working in Portland, Oregon

Table Of Contents:

01. The Boys
02. PCC Rebrand & Relaunch
03. Nike React Release
04. Humm Kombucha
05. The Aeronauts
06. Amazon Prime Teen
07. Darigold White Cheddar
08. The Expanse S4 Launch
09. Nordstrom Rack
10. Palms Casino Rebrand
11. City University of Seattle
12. Virginia Mason
13. Archive

About Me


©Sammi Chancey 2020. All Rights Reserved

The Boys “Butcher Shop”

To promote Prime Video’s new original show The Boys, we teamed up with LA chef Ludo Lefevbre to serve up knuckle sandwiches in an immersive, theatrical pop-up shop. Our Butcher Shop took its name and ethos from Billy Butcher, the crass but charismatic anti-superhero vigilante.

If you’re faint of heart, my grandparents, or an actual child, be warned. There’s f-bombs aplenty. But we did win a 2019 Bronze Clio in Television/Streaming: Experience/Events for this bad boy.


CW: Sammi Chancey
Designer: Gustav Holtz
Associate Creative Director: Riaad van der Merwe
Creative Director: Whitney Jenkins
Agency: AKQA

First we popped up on billboards and wild postings around LA.︎

And then we opened up shop. ︎

Ludo worked alongside our ragtag team and brought our menu to life with gourmet sandwiches. ︎

The decor and our cast of butchers fit right into the pull-no-punches world of The Boys. We created every product in the store from scratch.︎

And we left customers with one last loving message. ︎