Copywriter, crafter and cat lady. 



Table Of Contents:


01. The Boys S2 
02. PCC Community Markets 
03. The Boys S1
04. Humm Kombucha
05. Nike React
06. Amazon Prime Teen
07. The Aeronauts
08. The Expanse
09. Darigold White Cheddar
10. Palms Casino Resort
11. City University of Seattle
12. Virginia Mason
13. Archive


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©Sammi Chancey 2021. All Rights Reserved


The Boys “Butcher Shop”



To promote Prime Video’s new original show The Boys, we teamed up with LA chef Ludo Lefevbre to serve up knuckle sandwiches in an immersive, theatrical pop-up shop. Our Butcher Shop took its name and ethos from Billy Butcher, the crass but charismatic anti-superhero vigilante.

If you’re faint of heart, my grandparents, or an actual child, be warned. There’s f-bombs aplenty. But we did win a 2019 Bronze Clio in Television/Streaming: Experience/Events for this bad boy.



Credits:

CW: Sammi Chancey
Designer: Gustav Holtz
Associate Creative Director: Riaad van der Merwe
Creative Director: Whitney Jenkins
Agency: AKQA







First we popped up on billboards and wild postings around LA.︎


And then we opened up shop. ︎






Ludo worked alongside our ragtag team and brought our menu to life with gourmet sandwiches. ︎





The decor and our cast of butchers fit right into the pull-no-punches world of The Boys. We created every product in the store from scratch.︎


And we left customers with one last loving message. ︎