To promote Prime Video’s new original show The Boys, we teamed up with LA chef Ludo Lefevbre to serve up knuckle sandwiches in an immersive, theatrical pop-up shop. Our Butcher Shop took its name and ethos from Billy Butcher, the crass but charismatic anti-superhero vigilante.
If you’re faint of heart, my grandparents, or an actual child, be warned. There’s f-bombs aplenty. But we did win a 2019 Bronze Clio in Television/Streaming: Experience/Events for this bad boy.
First we popped up on billboards and wild postings around LA.︎
And then we opened up shop. ︎
Ludo worked alongside our ragtag team and brought our menu to life with gourmet sandwiches. ︎
The decor and our cast of butchers fit right into the pull-no-punches world of The Boys. We created every product in the store from scratch.︎
And we left customers with one last loving message. ︎