Uber came to us to launch their first campaign for the Uber for Business sub-brand, hoping to find the human angle in an industry known for spine-chilling terms like “expense compliance” and “leakage.”

We dug in deep with research and testing to get into the travel manager mindset, and took what we learned to reinvent what a B2B campaign can be. Leaning into observational insights, we launched an integrated campaign to show travel managers everywhere that Uber for Business has their back.