New Yorkers are constantly on the move. Getting them to slow down long enough to grab their attention is almost impossible. Their lifestyles are hectic. Their apartments are shoebox sized. And there’s not a washer or dryer in sight.

So to announce the grand opening of Nordstrom Rack's new store at 31st and 6th, we met them where we knew they’d be. The laundromat.

CW: Sammi Chancey
AD: Evan Bross, Keslie Watts
ECD: Ian Cohen
Agency: Wexley School for Girls

We also gave out coffee. A lot of coffee.